Long <-> Short-term Orientation

The Fifth dimension is Long -term orientation versus Short-term orientation. This fifth dimension is defined as follows: long-term orientation stands for the fostering of pragmatic virtues oriented toward future rewards—in particular, perseverance and thrift and adapting to changing circumstances. Its opposite pole, short-term orientation, stands for the fostering of virtues related to the past and present—, such as, national pride respect for tradition, preservation of “face,” and fulfilling social obligations.

Virtues: behaviour showing high moral standards

The long-term orientation values persistence, perseverance, thriftiness, and having a sense of shame. Long-term orientation is often marked by persistence, thrift and frugality, and an order to relationships based on age and status. A sense of shame, both personal and for the family and community, is also observed across generations. What an individual does reflects on the family, and is carried by immediate and extended family members.

Frugality: the quality of being careful with money/food.  Thrift: using a minimum of (saving)

 

The short-term orientation values tradition only to the extent of fulfilling social obligations or providing gifts or favours. While there may be a respect for tradition, there is also an emphasis on personal representation and honour, a reflection of identity and integrity. Personal stability and consistency are also valued in a short-term oriented culture, contributing to an overall sense of predictability and familiarity. These cultures are more likely to be focused on the immediate or short-term impact of an issue.

 

The superior man goes through his life without any one preconceived action or any taboo. He merely decides for the moment what is the right thing to do

 one of Confucius’s disciples