Persuading and Bridging the Gap

Principles First

Application First


Clear examples of applications-first and principles-first reasoning styles can be found in the legal systems of different societies. The British and American systems are based on common law, in which a judgment in one case sets a precedent for future cases—a clear example of applications-first thinking. By contrast, most European Union states use the civil law system that originated in Roman law and the Napoleonic Code, in which a general statute or principle is applied on a case-by-case basis, mirroring the principles-first approach. Interestingly, Scandinavia uses a hybrid legal system that does not fall neatly into either camp. Note the middle position of the Nordic countries on the Persuading scale.

A typical Applications-first principle "Get to the point quickly and stick to it".

Applications-first thinkers like to receive practical examples up front; they will extract learning from these examples. In the same vein, applications-first learners are used to the “case method,” whereby they first read a case study describing a real-life story about a problem and its solution, and then induce general lessons from it.

Principles-first thinkers also like practical examples, but they prefer to understand the basis of the framework before they move to the application.


Bridging the Gap

Persuading in a Principles-First culture:

  • Do your homework; the fact that something is a ‘best practice’ for a handful of organizations will not be a convincing case
  • Explain underlying principles first

Persuading in an Applications First culture:

• Reflect on and identify, “For the purpose of what?”, am I sharing this concept?
• Provide an application or case study at the start